I’ve got a strong belief that copy doesn’t always need to be or look elegant. There’s not always a strict correlation between how a piece of copy LOOKS and it’s performance. You might think the phrase “an unimaginable number of kindle books” should never outperform more direct and benefit oriented results, but that one is the current champion.

This is one of my best performing ads, it’s made around $20K since I posted it! We’ve had lots of success with other pieces like Romance Reader Profits and pieces for Kindle Cash Flow Live… feels good to know I can plug into a brand and revamp it!

Working with Ty was a gift because he’s extremely prolific – we often talk about doing more in a week than other company’s do in a year, and that’s an ethic I try to always keep with me.