I wanna dive right into it and talk about something that can really help save you time, save you energy, which is podcasting. And this is not just talking about the movies that you watch. This is specifically b to b podcasting, that encourages high ticket sales in your business. And I definitely know what you’re thinking. Podcast, how can I fit this into my schedule? I hear that all the time.

And the truth is that a well designed podcast, you know, a few minutes with somebody who knows better can save you 10 hours a week and take an entire day off of your workday. And it’s just really simple. You only have 2 hands, and you’re spending and you’re using those 2 hands, taking care of your family, taking care of your business, interacting with clients. Maybe you’re running a store. Your voice moves a lot faster, and it’s a way to get your knowledge from your brain and your experiences into the world of the Internet, into the world of your clients.

Imagine answering those top questions and concerns once on air in a format that’s really well formatted, that has storytelling, that is engaging and exciting as opposed to what people are usually doing, which is replying to endless emails, going to endless meetings, going to endless networking. And even when you go to in person networking events, think about your ability to keep those connections with I mean, you go to a conference and every single person that you meet has a lot of value and is a doorway to a whole different way of doing things in your business.

This is a way to clone yourself, to replicate your expertise, and really build a level of trust and excitement and immediacy in following up with your audience. Now the catch is most podcasts are really, really boring. They’re very hard to listen to, the interview. There are interviews that are really dry. The conversations are really foamed in, and there’s not really any real value for the listener. And these shows might do well in the world of SEO. You know, they might show up in a in a in a search engine, or they might get to 200 episodes.

But are they holding attention from people who listen? And when someone listens to this, do they have some motivation to actually take action, book a call with you, buy a package, bring you to their workshop or business, and really build a real relationship. This is especially important if you’re doing you know, you’ve got a local based business. You’re in Atlanta, and, you know, getting someone to come to you takes a little bit of motivation. The good news is it doesQ not have to be that way. I am going to, within the next 30 to 45 minutes, give you everything that you need to structure your podcast like a professional. And you can think about this almost like a system, because, really, what we’re doing to make to to combine that convenience of the podcast with the power of of structuring and data is planning.

And there are lots of ways to plan. We can plan content by the season so that your biggest ideas connect almost like if you’re watching Netflix. You know, one episode is gonna lead into the other. And this the the way that things were done in, you know, the the eighties and early nineties where you were just you guys remember in YPD Blue? You were just watching one offs a lot of the time, and things didn’t really build on each other. Things are a little bit different now, and you can have those ideas that connect in how you publish them. You can also break things down by the segment.

And, you know, one episode typically, when people make these these podcast episodes, they bring on an interviewer or an interviewee, and they talk and they talk and they talk. And there’s not a lot of structure. If we can break things down by the segment, we have variety. We know viewers and listeners are gonna be really engaged. That’s important. And we can also structure by the minute, and that means we know how to hook the audience. We know how to deliver in a way that has value, and we know how to close in a way that, yeah, it’s memorable, and, people know what to do next.

That’s not really about fluff. That is what keeps people coming back. It makes you interesting, and it turns listeners into clients. And doing that does not happen overnight. People have gotta trust you before they invest in what you are offering. But podcasting is really one of the best ways to build that trust because, it gives your audience an opportunity to really connect and understand what you’re saying. Number 1 is personal.

I mean, when people hear your voice and your storytelling style and their expertise, like, you have not met me in person. Maybe you have. It just depends. But you you you have a little more familiarity with me just from listening to me and the way that I talk and the information that I share, and that makes someone more likely to reach out and care about what you’re saying. 2, it’s good for your credibility. If you’re hosting a show and you’re talking to experts, you’re seen as an expert yourself.

That’s pretty big. And 3rd, you know, these shows are very good for decision makers. The people who have the money to spend on your service are not hanging out on social media all day, but they may listen or watch something while they’re working out or walking their dog. You know? They might listen to something while they’re driving, which means your message is gonna gonna transcend the text based medium. I mean, where there’s so many distractions, or the video medium where there’s so many distractions. You are really reaching the kind of person who’s ready to invest in you, and this is great.

Now it also comes with a challenge because for a lot of people who are excited by the idea of being their own Joe Rogan or whatever, they miss a lot of the opportunities because they jump into this without a plan. So I wanna talk to you about, just some of the problems, of of doing these shows, and why starting a podcast without that audience and without that purpose can be a really big mistake. I wanna talk about how to avoid those kind of mistakes. And here’s what happens, you know, when you don’t have a very specific audience and a very specific goal.

So I wanna talk with you just about just some of the messages that I receive, boy, over the last weeks, months. I wanna talk about just why they’re wrong. And I don’t wanna shame anybody, but I do wanna talk about just what my experiences have been.

And it’s with really generic messages and invitations. And if you are not solving anybody’s specific problem, then the odds are good that listeners will not feel like you are saying anything specific to them, and you’re just cringing reading messages like this. There’s gotta be some value add. One of the biggest things I deal with in terms of the messages that I get coming in is that they don’t have any value. I know that seems like a real obvious point, but they just want something from you. And they are not trying to interest you, engage you, mention you, talk about you, talk about your listeners, talk about anything that you care about, not trying to help you at all. It’s just fully about them.

And, you know, it’s all self centered. And, you know, the LinkedIn algorithm, they saw you on LinkedIn, and so they want you. What a weird dynamic. It’s not a a a surprise that people just ignore messages like this. A lot of the time, you get, like, a booking link. Book a call, and not only do I now have to call you, I have to find out what you want. I have to read your bio.

I have to take homework. Then then there’s, like, a pre interview process. And this isn’t this isn’t good at all. And you’ve also gotta think about what are they gonna be promoting. You know, do I have to look at the product that they’re promoting? Now there’s just there’s just in order to even reply to one of these messages, it’s homework on, homework on, homework, and this kinda stinks. A lot of shows are just entirely SEO driven.

They have a certain episode count, and that’s their their whole thing. They’re packed with keywords. And these are are are you know, these might get clicks, but are they engaging? Remember that a podcast is not really the same as a blog post. You know? This is about bringing in just some kind of specific connection. Really good outreach is about being authentic.

So before you’re pitching yourself or pitching a client or taking a pitch, you’ve got to do research. There’s market research that’s involved, and it has to be way more specific than just sending, you know, hey, bro, to whoever you’re talking about. So things like knowing the specific episode that you’re talking about, sharing why you’re excited about the opportunity, how it connects with you, and then if you don’t have it, not sending the message at all, is the way to do it. And, really, it’s a matter of going through and looking at both, hey, dude. Does the person you wanna talk to do media appearances? What kind of media appearances have they done? If not, what kind of work are they doing?

Is there is there some sort of public portfolio or an aspect that we can see or look at, or is there something in their business that crosses over with the interest of the audience or with what our interests are? And those gestures are what makes it work. There’s also your opening. You know? What is this about? And if you have a good idea of what the episode is about and what the value is, it grabs the interest of a guest. And in the same way, the first 60 seconds of your podcast are where you put that information in.

You know, if you’ve watched a movie trailer lately, what’s crazy about movie trailers is that the thing that’s crazy about movie trailers is that, like, if you go and look them up on YouTube, a lot of the time, there’s a pre trailer before the trailer, and it’s like, oh, this trailer is the whole trailer in 5 seconds because that’s how long it takes for you to be able to skip an ad on YouTube. You can almost think in that kind of way. And maybe you’re a movie fan, and you’re like, I don’t even like those trailers. But the movie studios all do it now for a good reason, and it’s because that’s what it takes for most people to be interested. And for us, it’s not about making a supercut, although I suppose you could. It’s more about making a promise, and it’s more about in the next 30 minutes, here’s how to get booked on any podcast and double your reach without increasing your workload. It’s really about what is the value, how much time is it gonna take, what am I gonna achieve, and what are the excuses that I’ve made, what are the reasons that I haven’t done this already, and promising the idea of some new development.

Everyone, you know, who struggles with any of the big problems in life, you know, health, wealth, relationships, they’ve probably already tried to solve their problems before. Right? So you’re doing a lot just by helping people be intrigued and assuring them that there is something new that’s on tap. Really, that’s just about understanding your audience’s needs. You have a webinar that’s called how to get a 100 subscribers in a month. That’s more attention grabbing than how to improve your podcast SEO. You know, even if you really wanna improve the SEO and the SEO is your method, really, you wanna make sure that the things that you’re talking about are so goal oriented that they know that it’s like if they’re on fire, you’ve got a bucket of water.

And most of us that go through life and we’re working on business or working on clients, we are thinking about how to solve those real problems, and we wanna have results. Now a lot of the time when we talk about results, we think about downloads. And this is because a large podcast needs to they’re they’re trying to outrun the need for specificity by just saying, hey. We’re large. There’s lots of downloads. That’s their audience is what we want. But, really, the specificity of your audience, the preparedness of your audience, the the the the the people that are actually doing business with you is always the better, metric or or measurement of what success looks like here.

So, really, what are the the metrics that actually matter? It’s are is the audience engaged? Do they listen to what you’re saying? Do they buy things when you ask them? Do they click or respond, or do they get feedback? And and even being able to get things like reviews to a podcast is pretty useful. When you have those data points, you can figure out what’s working.

You can refine things over time. And if you’re doing a topic that’s not grabbing interest, you can know that right away. So we talked about how this this whole thing is all about editing. It’s about and editing isn’t what comes from your technology. It’s really about what’s on the page. It’s about what you’ve planned. It’s what you actually have to say.

It’s about your ability to get to the point with your message. Now sometimes you can do that afterwards, you know, with technology, but, really, you can also do it beforehand with good planning. And from a structuring standpoint, when you start your podcast and, you know, someone’s talking to you or you’re talking to a guest, you start with the with the perspective of what is the most important thing that someone’s going to learn in their time with you. And if you’ve really thought carefully about that, you can really make sure that you’re staying on focus. You know? And and and structure is is really important when you know how long the episode’s gonna be, and you have just a time. You know?

And, you know, if I show you some sort of solution, think about the ones that don’t apply. And what I mean by that is if I say I’m gonna show you how to get one new client on LinkedIn each month, you’re probably thinking about DMs. You’re thinking about sponsorships. You’re thinking about charging guests to come on the show. I don’t know. But if I say that even if nobody’s listening to the show, now there’s intrigue. You’re thinking of a whole gamut of possibilities, and you don’t know until you listen.

So it’s really important that that you have in every episode some element of intrigue, and it also helps if there’s some element of of visual proof that goes into it so that when you’re I’m talking about it, I can show you images from real business, real clients, real work, real whatever it is. And a lot of the time, that success, hinges on the idea of giving first. So really think about what you can give before you think about, you know, any kind of transactional benefit, and that might be an insight or research or a resource or a boost of some kind or giving them some sort of tool. Not necessarily like a software tool, but, like, you know, if you are making up if you are inviting someone to your podcast, you can show them a clip of something that they’ve already done or said that you’ve edited and processed. And he goes, okay. Now I know what working with them is and looks like, and that’s that’s pretty big. So we’ve talked about structuring your podcast, and we’ve talked about some of the tools that make it possible.

I wanna talk about what what that can be. First of all, you know, we’ve talked about what not to do, and I wanna talk about what does work. And like I said, that strong hook is everything. Those first 60 seconds, most people are gonna decide whether to listen or not within the first minute. You can ask a question, make a promise, just deliver this intrigue. You also wanna deliver value in chunks that are very short. And, you know, this could have been a 2 hour webinar with a lot of filler.

I just don’t believe in doing that at all. I’d rather talk to you for I mean, honestly, in today’s generation, a 15 or 20 minute talk is hugely long. And few people, that’s your entire lunch break. So it’s gotta be just that useful and and just that fast. But it’s also about making sure that the value that you give is really bite sized. So you just have a a concept. And if you’ve ever watched the soap opera, you know, there’s always some reason for you to keep watching.

And, you know, I came from the world of of fiction writing and digital publishing, and there’s always a hook. And these hooks in soap operas are called open loops. They’re also called open loops in advertising, so I think it’s a great phrase to use. The you think of a loop. It’s not it’s it’s a a whole thing that’s closed. If it’s an open loop, there’s something that’s not closed. So you wanna make sure that that kind of exists in your content from minute to minute.

Is there some if they stop listening right now, is there some challenge that will be unanswered? Is there some situation that you won’t know about? Is there just some story that will go untold? You wanna have that for sure. And, you know, TV shows do this too. They make you wait until the end of the show to see something, or they have some big twist, and you have to wait longer to figure out what it is. It’s just about keeping you watching.

And you wanna do that, but you also wanna answer smaller questions during the the thing so that people know that, alright, we are getting to solving this problem. And that’s just smart. You also wanna be accessible. It’s really for me about balancing, and this is from it’s just balancing both empathy and authority, and you wanna have both of these. Convince people that, number 1, you care about their problem, and number 2, you can actually help them. It’s warmth and credibility. Both of these two things together are great.

And it’s interactivity. Sales in your business is about relationships.

The same with me. Your podcast isn’t just about broadcasting, but it’s about doing something that creates a conversation. So if you are doing something that’s really high value and it’s interactive, you can ask very specific questions. You can invite people to DM you or join a webinar. You can bring on guests that complement your expertise, and there’s like a fit between them. And you also want a call to action. And that idea is just making sure that every episode guides people towards the next step.

Now this for a high ticket sale, this could be book a free strategy call with me to discuss how podcasting can grow your business. It can be download a free checklist for creating podcasts that convert leads into clients. It’s really about making sure that your audience doesn’t have to assume what they should do next, but that you’re spilling it out for them. And I know that can all seem very difficult if you’re running a business. So I wanna show you some ways to make this possible while still having impact. One of those is with, Airtable, and this is a command center for organizing your podcast. You can use an episode calendar, and you can see here, just using a lot of tools to help take a basic idea into expanding it into research, expanding it into tracking so that your team can see the status of each episode from being planned to being recorded, to being edited, to being published.

You can also manage your guests, and you can have fields that store your contact details, and your scheduling information, and the key points about each guest. And this is important, so that a lot of the time, you know, you can have a very smart and sensitive host, but the results that come out are not very smart and not very sensitive. And this can just happen with just a lack of that that host expertise doesn’t necessarily translate across every single thing that’s done. You know, you have an assistant that works on it, and they don’t know what you know. You have a team member that works on it.

They don’t know what you know. So it’s really with Airtable, everybody knows what you know at the same time, which means they can use the same verbiage. They can use the same language. You’re just creating a lot of consistency. Recording, is really good. You know, high quality audio and video. The best solution to do this is to be in person.

That way, you have a mixer. You have the camera. You have all of your really vital equipment. And especially with a guest, you just never know. You’re you you do a a good job doing all of this, and your guest comes in, and their baby is crying in the background. And it’s good for you know, you can edit some of these things out. But if you get someone in in place, then it’s just a lot easier.

But once they’re in place recording it, StreamYard is a great tool for doing this high quality audio and video. You can do multi person recording. You know, you send them a link, and they come in, and you can just record it really well. You get the best of their content. They upload it. It goes to the cloud, so you don’t have to worry about you know, they’ve gotta send you I remember the old days of podcasting, and your guests would have to send you copies of their recording, or they’d have to use Audacity and record their own track. And we don’t have to worry about that at all.

You can also do on stream branding with StreamYard. You can add banners. You can add a logo. You can add lower thirds. All of these make your thing look a little more like MSNBC. It looks a little more professional. Live recording is also a thing you can do. You can stream to YouTube and record the use for later, and all of that just takes the headaches out of the conversation. You can also host and publish your podcast.

We use WordPress to do this. You can use a tool like seriously simple podcasting, and it will upload the episodes directly to your site. You can also tie it in with your host. There are tools like pinecast. There are tools like, Libsyn, Anchor. Just lots of tools where you can upload an episode directly to your site, and that’s very useful. You can also show notes and transcripts.

You know, you post them, and then you have SEO value. And transcribing your your, podcast episodes is super important. You can cut these into audiograms or clips. You can make video clips that are just done with the video or without the video. It really just depends on your own life and what’s convenient for you. And to make those visuals, Canva is just great.

It’s just perfect. This will let you create covers. This will let you create thumbnails. This will also let you create things like audiograms and quote cards. As you’re reaching out to guests, one thing that’s really good and smart to have is a media kit, at least one page where you’re sending things out, and someone can see what your show is and what it’s about. Canvas has a brand kit feature that helps, like, you keep your colors straight and coordinated. That’s pretty useful.

Obviously, you can use a tool like Photoshop too, but for Canva, you know, you have it where your whole team can collaborate on it. Your clients can see it. Your guests can see it. And that just is so much easier. And you can also streamline your communication with Google Suite. And, you know, you can use Google Docs for tracking your scripts, making your outlines, coordinating your schedule, storing your files. And there’s even tools like Zapier that will automatically, like, if you drop a file in one place, we can edit it.

We can give it a title. We can put it in a specific folder. All that’s really powerful and useful. So by integrating these tools, that that is how you save your time because you file it, and it works, and it’s effective. And that’s just boy, the proof you the proof is just in the pudding when you do something like this. So now that we’ve talked a lot about how to structure your podcast and some of the tools that make it possible and how to make the outreach and connections, what is stopping you from getting started? For most people in b two b, the answer is just time.

You have to run your business. You have to manage your clients. You have to manage your team. So even using your voice to free up that communication can feel like another tool that is on your plate. But, this is where I can help. I have podcast production packages that are designed specifically for the Atlanta area. This is specifically for you.

We can either go to you at your location, or, you can come to us, and that’s a lot better. We’ve got just a studio, and we can record your episodes, with a tight outline and a script in a single day. We’ll do a Zoom production meeting each month. We’ll talk specifically about, hey. What do you wanna teach? What do you know? What kind of evidence do you have?

How can we put these things together in a really good package? And we can give you a show logo. We can give you theme music, and we can also give you a social media kit that is in vertical square and carousel formats. And we can do just a little gentle editing for content and transcription for accessibility. And this gives you not just a well formatted show, but a show that can be distributed to every major platform. And this is just ideal if you need a way to produce consistent content that is streamlined. We can also recruit an influencer.

You know, if you are, making your show and you think, I want good guests, but just the apparatus of getting them, I don’t I don’t know how to do that. We can actually give you a cohost, and that cohost is already has a following.

We’ll find them. We’ll recruit them. We’ll get them on board with what you’re doing. We’ll also give you up to 3 production meetings each month so that you can really strategize your your episodes in-depth. And these are 2 to 4 full production sessions each month. These are cinematic editing. You’re gonna have music that comes in.

You’re gonna have audio cues. You’re gonna just things are gonna look and sound really good for things like segments. A sec each segment might have its own music that comes in. And, yeah, we’ll give you access to our licensed music and sound effects library, and this is our ultimate package for creating a podcast that builds you a legacy and makes you a leader in your field. The truth is podcasting is not just a nice to have. It is pretty vital for building trust and closing deals, and these podcasts aren’t just for your phone or your iPhone. They can go on YouTube.

They can go on your website. You know, you you sometimes worry about you know, someone goes to your website and your competitor’s website.

Who’s up to date? Who’s making new things? Well, with me, I don’t have to worry about that because I just have things coming out all the time. You know? It’s a whole podcast network. And you can have the same just in terms of making sure that when you make something, people see it, notice it, and care about it. So, yeah, listen.

There’s no reason to wait. Take the first step today, whether you just wanna get started with our introductory offer at 500 or you wanna do something that is higher tier, then you can just look at the price below. But, really, I want you to get started as soon as possible. This will make podcast really easy, really impactful, and just tailor to your goals. You don’t have to book a call or anything. You just hit the button, and then we’ll get you started. You’ll see a video that will, collect your information, and this will not be something where you have to type.

You will just talk to us about where you’re at and where you’re going. And it’s remote, and it’s so easy. It’ll blow your mind. If you wanna try that system, then, take our survey on our website. It’s coast coast dot video slash survey. And I definitely would love to hear your thoughts after you’ve gone through it and listened to this course with us. It’s real cool.

It’s just so important that that you understand and take away from this, that who you are matters and that your voice matters, and that we really wanna get it in touch with the people who can help you. And, you know, help you get locational freedom, because you can do this anywhere, and give you time freedom, because your time just stacks with this. Because you’re telling the foundational details of your story of your business and its core appeal in-depth. And, you know, I’ve worked in advertising, so I know how to find exactly what those core things are and get you going. Yeah. That’s it. Hey. If you’re ready, hit the link, and I really appreciate talking to you. Alright.