How To Talk About Cop City (If You Absolutely Have To)
I wasn't sure how to re-inaugurate my blog and so I asked the people on Twitter to give me some suggestions and they nailed it in one. The results of this Twitter poll split the results between talking about Cop City and my favorite places to hang out in Atlanta. For me, a guy that loves hanging out places, it raised a few questions. Because places? Shit, that’s real estate. Where are you going, how much does it cost to be there, how many people can come with you? I'm a Corona lifestyle guy - anywhere where there's a cold beer and an interesting conversation, I can probably make myself comfortable. But whenever I leave a gas station or a laundromat or [...]
Meditation Will Make You Better At Connecting To People.
Alan Watts. Reading his thoughts and feelings on almost any topic will make you a better and more well-rounded person. And when I talk about meditation and people think they can’t do it because it’s too hard… it’s usually because they think of meditation as like, a monk on a hill with an empty mind free of attachment to the worldly blah blah blah. I instantly want to point them towards his quotes on the topic: You don’t try to stop those thoughts, you just let them run as if they were birds twittering outside, and they will eventually become tired and stop. But don’t worry about whether they do or don’t. Just simply watch whatever it is that you are feeling, [...]
Does Your Product’s Story Have Enough Tension?
I couldn’t help but feel like my step-dad lied to me. When I was younger (we’re talking pre-teen here), we were working on adding a screen door to the porch on a blazing summer day. He took me to the side and he said… And I remember this like it happened yesterday. The number one thing you need to know about tools is, you always get what you pay for. As soon as you get old enough, buy a set of Craftsman tools. They work forever, they never break, and you get a lifetime warrant. Now, I didn’t go out and buy a set of Craftsman tools as soon as I grew up. But when I did save up my cash for the Very [...]
What Makes Flashy Sounding Copy Work?
Spoilers inbound for Disney’s™ Star Wars™ Rogue One™A™ Star Wars™ Story™. SPOILER: They get the plans for the death star! Anyway, without writing a huge essay on this movie… It’s a story with a lot of big dramatic moments and emotional high notes. People die heroically, there are miracle escapes, mad dashes, passionate speeches about freedom. While this is a really well shot sci-fi war movie thing, all of those emotional moments don’t really work. They’re very sad but you don’t care about the people it’s happening to. LIke, you don’t care about them in a deep sense as characters, and you also don’t care for them in the dirty dozen or expendables sense of them being badass and cool. You barely [...]
What’s The Daily Routine For Freelancers?
I came from the world of fiction, and when I was starting out, it was REALLY what I wanted to do with my career. I wanted to write books. Or novellas. Or short stories. You get the idea. I’ve never thrown that away, a LOT of my ideas in fiction are relevant to my skills in copy. But one of the big differences between writing fiction and writing copy is where you actually spend your time. You may think that a copywriter sits down in the morning, cracks their knuckles, cranks out a little masterpiece. Nothing could be further from the truth. Being a freelance copywriter is like living that skit in I Love Lucy with the conveyor belt, 24 hours a [...]
