Does Your Product’s Story Have Enough Tension?

I couldn’t help but feel like my step-dad lied to me. When I was younger (we’re talking pre-teen here), we were working on adding a screen door to the porch on a blazing summer day. He took me to the side and he said… And I remember this like it happened yesterday. The number one … Read more

What Makes Flashy Sounding Copy Work?

Spoilers inbound for Disney’s™ Star Wars™ Rogue One™A™ Star Wars™ Story™. SPOILER: They get the plans for the death star! Anyway, without writing a huge essay on this movie… It’s a story with a lot of big dramatic moments and emotional high notes. People die heroically, there are miracle escapes, mad dashes, passionate speeches about … Read more

What’s The Daily Routine For Freelancers?

I came from the world of fiction, and when I was starting out, it was REALLY what I wanted to do with my career. I wanted to write books. Or novellas. Or short stories. You get the idea. I’ve never thrown that away, a LOT of my ideas in fiction are relevant to my skills … Read more

Give Me Your Cash. I Have a Gun!

Let’s imagine that you’re ready to rob a bank. Maybe you’re a bank robber with a heart of gold, that’s trying to raise money for your sick kid. You know, sort’ve like John Q? Maybe you’re just doing it for kicks. Maybe you’re the average everyday robber and you just want to get some cash. … Read more